Stoke City have revealed their 26/27 Home kit, produced by Macron for the 2026–27 EFL Championship season.
Stoke City Kit Design & Inspiration
The new Stoke City jersey features the club’s traditional red and white vertical stripes, continuing the home identity associated with Stoke City across much of their history. A white knitted polo collar is used at the neck, while the sleeves include white cuffs with a fine red trim. The Macron Hero appears in black on the right chest.
The reverse of the shirt continues the striped layout and includes the Latin phrase “VIS UNITA FORTIOR” below the back of the collar, a motto meaning “United strength is stronger.” The inner neck carries Stoke City colours, the new crest, Macron branding and “Designed in Bologna” detailing.
New Stoke City Crest
On the left chest appears the club’s new crest, inspired by the badge used between 1977 and 1992 and reinterpreted in a contemporary style. The logo incorporates some of the most representative elements of the club’s identity, including the traditional red-and-white stripes, a symbol recalling the historic kilns that characterised the city’s industrial heritage, the Stafford Knot and the club’s foundation year, 1863.
Technical Features
Macron have produced the Stoke City 2026/27 Home shirt in a slim fit using Eco 3D Knit Jacquard fabric. The material is made from 100% recycled polyester and forms part of Macron’s Eco Fabrics range, which uses yarns derived from post-consumer recycled plastics.
Full Stoke City Home Kit details
The new Stoke City jersey is paired with white shorts featuring red side stripes and red socks with a white turnover.
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