West Bromwich Albion FC have unveiled their 26/27 away kit by Macron for the 2026-27 EFL Championship season.
West Brom Kit Design & Inspiration
Inspired by the Black Country, the new West Brom away shirt features a red base with tonal graphic detailing across the front and back, referencing the region’s map. A darker red central section runs through the body, with further geometric sections worked into the lower front and rear.
Black detailing is used on the collar, sleeve cuffs and side panels, with thin white trim added to the neck and cuffs. The Macron Hero appears on the right chest in white, opposite a monochrome West Bromwich Albion crest on the left. Ideal Heating remains the main shirt sponsor.
The back of the shirt includes a black panel below the collar, carrying the WBA initials in white. Inside the neck, the back-neck label features West Bromwich Albion colours, the club logo, Macron branding and the wording “Designed in Bologna”.
Technical Features
The shirt is made using Macron’s Jacquard Eco 3D Knit Matrix fabric, with a structured texture visible through the surface. The kit is produced from 100% post-consumer recycled polyester as part of Macron’s Eco Fabrics range.
Full West Brom Away Kit details
The new West Bromwich Albion football shirt is paired with red shorts featuring black side panels and white Macron branding. Red socks include a black turnover section, a white and black horizontal stripe and WBA detailing.
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