West Bromwich Albion have unveiled their 26/27 Home kit, produced by Macron for the 2026-27 EFL Championship season.
West Brom Albion Kit Design
The new West Brom jersey retains the club’s traditional navy and white vertical stripes, applied through sublimation printing and extended across the front, shoulders and sleeves. A knitted V-neck collar is finished in navy with a narrow red edge, with the same colour combination used on the sleeve cuffs. Red mesh inserts are positioned along the sides.
The West Bromwich Albion crest appears on the left chest, opposite a white Macron Hero logo. Ideal Heating remains the main shirt sponsor, with Barber Boss branding applied to the sleeve.
The back uses a predominantly navy panel, with white striped sections continuing around the lower hem and sleeves. A white insert beneath the rear collar carries the navy “WBA” monogram.
Technical Features
Macron’s Eco 3D Knit Matrix fabric is made from 100 per cent post-consumer recycled polyester and gives the striped sections a textured jacquard construction. Eco Micromesh is used across the back, with Eco Mesh panels added to support ventilation, reduce weight and allow freedom of movement during play.
Full West Brom Home Kit details
Two shorts options complete the full West Brom kit. The first uses a white base with navy side panels, and the alternative is navy with white detailing. Both include contrasting drawstrings. Navy socks feature a narrow white horizontal band below the cuff, together with white WBA and Macron branding.
View the: West Bromwich Albion 26/27 Away Kit
Click to enlarge images
