much more international. Sponsors like Sanderson, Thistle Hotels and the Evening Gazette of Middlesbrough have given way to Reebok, Chang (a Thai beer) and Spanish building and property group Llanera. Mobile phone groups have been the most prominent...

Coast,Paraguay,Poland ,Arabia, Switzerland, Togo andTunisia There are rumours Nike may respond to Adidas's acquisition of Reebok by buying Puma. Puma was created in 1948 by Rudolf Dassler, estranged brother of Adi Dassler. The two companies still have...