Puma has released a new FC St Pauli Retro Football Jersey that revisits the club’s 99/00 away shirt. The original version carried the Jack Daniel’s Tennessee Whiskey sponsor, which has been replaced for this release with Sankt Pauli wording that follows the style of the Jack Daniel’s sponsor typography.
The St Pauli football shirt comes in black with white detailing and retains the visual structure associated with Puma’s late 90s design language. It features a polo style collar with a two button fastening and contrasting trim in white and yellow.
White piping runs along the shoulders and sleeves, with an additional white panel placed on each side of the body. The Puma logo appears on the right chest, while the FC St Pauli crest is positioned on the left with the club’s 1910 establishment date.
Across the front of the shirt is the replacement sponsor text reading Sankt Pauli Fussball Club. A woven label featuring the FC St Pauli crest and Puma branding sits near the hem to identify it as official merchandise. The back of the jersey is kept plain, matching the layout of the original away shirt from the 1999-2000 campaign.
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