Manchester City has revealed the winner of the Puma design a kit competition launched back in May. With more than 1,000 entries from across the world and after shortlisting four potential winners, Dublin-born Lucy Beth was chosen as the overall winner....

Watford revealed the club's new Kelme away kit for the 2020/21 season. The all-white strip features a red highlight in the v of the neck to compliment the red of the manufacturer branding and bar-stripe back neck tape. The clean white, polyester...

SC Freiburg released their new Away kit by Hummel. The front of the away shirt is divided up into four sections, which alternate in colours between black and anthracite grey. Just like the home shirt, a stand-out feature is the griffins. Hummel’s logo...

FC Nantes and their new kit manufacturer Macron have revealed the Home shirt that their players will wear during the upcoming 2020/21 season. The shirt Macron has created for FC Nantes maintains the traditional canary yellow and green colours, features...

When we think of Puma in a football design sense, we may generally think of boots. This catalogue from 1977 suggests that was even more the case four decades ago. The puma flash motif appears on all these examples, with Berti Vogts-endorsed versions...

The Football Association of Iceland (KSÍ) has launched the national team’s new Puma Home kit, complete with a brand new crest. The new shirt is in shades of blue with a staggered block and gradient pattern and thin flashes of red. The Puma logos and...

Oldham Athletic and hummel revealed their new Away kit for the upcoming 2020/21 season as Latics celebrates its 125th anniversary. In the second of a three year deal, it sees the Danish sportswear company supply the playing kit and training wear with...

A true football strip rarity is the pseudo-Home kit. Not many teams have had one - and the description could cover various scenarios - but the United States Men’s National Team can certainly claim to have been blessed with their most-used outfit when...

Club Atlético Boca Juniors of Buenos Aires is one of the planet’s most famous sides. The Argentine giants’ colours, even with instances of variation, are as iconic as they come. Sportswear product and graphic designer Emre Gultekin more than does the...

Watford FC announced that it has reached agreement with Kelme to be the club’s technical partner for four years from the beginning of the 2020/21 season. This agreement is the largest in the club’s history and enables us to benefit from Kelme’s...