Jameson and PUMA have joined forces to launch a limited-edition collection celebrating the generational spirit of football, building on their ongoing partnership with the English Football League (EFL). At the heart of the collection are three exclusive...
adidas has revealed the Predator Elite JB Fold-Over Tongue football boots in a Silver Metallic, Legacy Burgundy and Maroon colourway. Created in collaboration with Jude Bellingham, the design features the Real Madrid midfielder's personal logo on a...
AC Milan has launched its first official Women’s Collection, introducing a dedicated clothing line aimed at female supporters and marking a new phase in the club’s merchandise evolution. The collection includes seven pieces influenced by the aesthetics...
AFC Wimbledon have announced a new three-year deal with Italian sportswear manufacturer Lotto, starting from the 2025/26 season, making Wimbledon the only UK club to wear Lotto kits during that campaign. The partnership marks a return to a brand...
Santos FC have launched their 2025 away shirt in partnership with Umbro to mark the club’s 113th anniversary, paying tribute to its legacy from the 1990s and 2000s. The shirt features black and white vertical stripes with a pixelated pattern running...
of Arminia Bielefeld’s first-ever crest on the left. Around it, gold lettering reads "120 JAHRE ARMINIA" and "1905 BIS 2025". The kit is decorated with subtle embossed graphics showcasing every club crest from 1905 to 2021. The inside neck includes a...
LC23 and Umbro have reunited for Spring Summer 2025, continuing a collaboration that began in 2022. Their previous partnership paid tribute to the Speciali boot's 20th anniversary with a playful crochet edition. The latest release shifts focus to...
Clube de Regatas do Flamengo and adidas have unveiled the club’s 2025 away kit, paying tribute to one of its most enduring symbols, the vulture. The design is inspired by a memorable moment from 1969, when a vulture flew over the Maracanã during a...
the youth-focused XPlay programme. Produced in partnership with EYE Sport, the design references the Year of the Snake (2025) with a gold-outlined snake across an imperial red base, inspired by Chinese dragon motifs. Blue sleeves with Sardinian weave...
São Paulo FC have unveiled their 2025–26 away kit by New Balance, honouring the club’s 2005 FIFA Club World Cup title. The design incorporates tributes to that victory in Yokohama, including gold details on the collar, sleeve cuffs, New Balance logo,...