Today April 3rd 2007 around 100 rare football shirts go under the hammer at Christie's auction house. One of them is a shirt worn by Arsenal Captain Joe Mercer in the 1950 F.A.Cup Final. In this match played on 29th April 1950 at Wembley Arsenal...

Aston Villa have secured a long-term deal with Nike who will become the club's official sportswear partner from the 2007-2008 campaign. The deal will see Nike supply Villa's playing and replica kit in addition to a full range of branded sportswear and...

Mullock Madeley - One of the UK's leading Sporting memorabilia auctioneers specialising in Antique Fishing Tackle, Football Memorabilia and other sporting memorabilia. On 4 & 5 December a major Sale of Sporting Memorabilia at Ludlow Racecourse took...

Adidas, the world’s number one football brand, has returned to Anfield and is once again proud to supply the new kit for Liverpool Football Club. adidas becomes the official kit and sportswear supplier in a sponsorship agreement that takes effect from...

The story of adidas is essentially the story of Adolf Dassler, the creator and founder of the sports goods company. His idea was to provide athletes with the optimal equipment for their sport. What started out in 1920 in a small workshop as a three-man...

Former England captain David Beckham broke all records for replica shirts sales on his first day as a Real Madrid player, the club told reporters. Club officials said its main souvenir shop alongside the Santiago Bernabeu stadium sold 8,000 shirts with...

Manchester United, has struck the U.K.'s most valuable shirt-sponsorship deal, worth $99 million (£56.5 million) over four years to carry the name of insurer American International Group on its jerseys. But did the club get top dollar for turning its...