Chelsea put their shirts on change in image makeover

CHELSEA announced the most dramatic change in corporate image since the arrival of Roman Abramovich as the club’s owner in July 2003 by ending a decade-long association with Umbro, their kit supplier. The club said that they had decided "by mutual...
02 December 2006

Liverpool & Adidas History

from adidas' expertise including Real Madrid, AC Milan, Bayern Munich, Ajax, Olympic Marseille and the recently-signed Chelsea.
24 November 2006

Collectors? They'll have the shirt off your back...

Cup finals in Chile. In the past, television celebrities Nick Hancock and Frank Skinner have gathered at this venue in Chelsea to buy Stanley Matthews and West Bromwich Albion things, but this time the only face was the tipster Angus 'Statto' Loughran,...
23 November 2006

The Chelsea Museum

Chelsea Football Club has opened 'The Centenary Museum', built to commemorate the centenary year of 'The Blues'. This fantastic, all new visitor attraction pays tribute to the past 100 years of the Stamford Bridge side, with a host of exhibits, sights...
21 November 2006

The history of Umbro

kit supplier to national sides such as England, Ireland, Norway and Sweden, and also to a host of top club sides including Chelsea, Celtic, Lyon and Everton. In 2004, Umbro signed a 15-year deal with Real Madrid and England star Michael Owen. A host of...
05 November 2006

Getting Shirty - Goalkeeper shirt History

for the 1923 Challenge Cup Final. Back home in Britain, numbered shirts didn't appear until August 1928 when Arsenal and Chelsea ran out for the new season, but that little experiment only lasted two League games and they didn't become compulory until...
02 November 2006

Pink football shirts

wear the shirts at the City Ground, but it didn't stop the fans who dotted a touch of colour to proceedings. What with Chelsea players waxing their chests and all that, what harm's a little bit of pink going to do? Besides, the lads will never have...
31 October 2006

The history of Adidas

will be a powerful contributor to increasing adidas’ brand profile with consumers in the Asian market. Together with Chelsea Football Club, adidas also announces a sponsorship agreement which comes into effect for the 2006/7 season. On May 2,...
27 October 2006

How Pickles the dog dug up the accursed World Cup

receiving £500 for his troubles) and was responsible for attempting to blackmail Joe Mears, then chairman of the FA and Chelsea Football Club, into paying a £15,000 ransom for the return of the nine-inch solid gold statue. Mears agreed to the deal,...
22 October 2006

Top shirt sponsorships

of Ajax Amsterdam, the big deals have mostly been with telecoms. As well as Bayern Munich, Real Madrid ( Siemens Mobile) Chelsea ( Samsung Mobile) Manchester United (Vodafone Arsenal ( Telefonica's 02) FC Porto ( Portugal Telecom) and Borussia Dortmund...
13 October 2006