Lotto’s Football History

travelled everywhere the club did: Serie A, the Champions League, the Supercoppa. It anchored Lotto’s visibility well beyond Italy. The Netherlands, USA 1994 and Euro 1996 Oranje’s mid-90s kits were Lotto’s calling card at international level, a period...
26 January 2007

Auctions can make sports stars rich

demand. For example, a tee shirt worn by Pele on the day he scored a decisive goal during the 1970 World Cup finals against Italy was sold for $220,000. The crazy price is apparently has to do with the authenticity of the relic. The tee shirt was put on...
12 January 2007

Lehmann World Cup penalty note sold for one million euros

each kick may have unnerved the Argentines and helped Germany reach the semi-finals, where they lost to eventual champions Italy. "I didn't realise the importance of the note at the time but after the match I saw it lying on the locker room floor next...
18 December 2006

The history of Diadora

of Italian history. Diadora is one of the only Italian athletic footwear and apparel manufacturers to still make product in Italy-a tradition that began in 1948 when the company's founder Marcello Danieli, first began working in the trade as a young...
06 December 2006

The history of Joma

The history of Joma
modest beginnings as an eight-strong workforce in Toledo, Joma now has subsidiaries in the USA, Mexico, Panama, Hong Kong, Italy, Germany and the UK, with a distribution network in over 28 countries. 2006 Three new subsidiaries companies were created...
27 November 2006

Collectors? They'll have the shirt off your back...

finals ever held, by the greatest player the world had ever seen. He scored the first goal in Brazil's 4-1 victory over Italy, a triumph that displayed such unfettered artistry that the memory of it makes mature people tearful. At the end of the match,...
23 November 2006

The History of Quick

partner Rinie van Trigt, Van der Vlies has brought back the shoe on the market with own means. The shoes are produced in Italy and Vietnam, while the product is sold from Strijen. In the street image the shoe is back again. The sneakers – the sport shoe...
18 November 2006

World cup final 2006 ball sold for US$ 2.4million

by Sheikh Tamim bin Hamad bin Khalifa Al Thani Italian Luxury on Wheels – Maserati Quattroporte GT Sedan car and trip to Italy donated by Al Fardan; Ferrari package day out with Ferrari Formula 1 Team donated by Jean Todt at Ferrari fetched...
08 November 2006

The history of Kappa

city Turin. In the 1950s the Maglificio Calzificio Torinese (MCT), already a leading manufacturer of socks and underwear in Italy, created Kappa, a sub-brand of the Aquila brand, as a result of a production problem that had caused a loss in sales. The...
04 November 2006

First World Cup Title for PUMA

For the first time in the company history, a PUMA sponsored national team has won World Cup Final: The SQUADRA AZZURRI from Italy. Italy, whose honors included three FIFA World Cup titles (1934, 1938 & 1982), a UEFA European Championship title (1968)...
29 October 2006