shirts with Zinedine Zidane's name and number were sold on the first day after the Frenchman's world record transfer from Juventus was formally completed. Not a single Luis Figo shirt was sold in July 2000 on the first day after the Portuguese...

the biggest in the game--which he did not get. Advertisers pay a lot for shirt sponsorships. The most lucrative deal is Juventus's agreement with Tamoil. The Lybian oil company pays the Turin team $22.5 million per year for the placement as part of its...