introduced, and it is still one of the world’s best selling polo shirts. In 1981 Kappa sponsored the world famous New York Marathon crossing the Atlantic for the first time. The invasion of the US continued, and 1983 marked the beginning of a 10-year...

used. Emil Zatopek wins three gold medals in one week, in adidas shoes. He triumphs in the 5,000 m and 10,000 m and in the marathon. An achievement that has not been repeated since in or out of Adidas shoes. The first adidas sports bags are introduced....

sponsors of national teams are: Lotto (Ukraine and Serbia and Montenegro), Joma (Costa Rica) Umbro (England and Sweden) Marathon (Ecuador) Puma pioneered signing soccer stars and in a Seventies World Cup final, Pele (Brazil) stopped kick-off to bend...