Melbourne City FC launched the new season’s away kit at North Melbourne’s iconic Meat Market venue. The away kit is a nod to Melbourne City’s heritage, and the colours still represented in the Club’s badge, with red and white vertical stripes and...

Melbourne City FC launched the new season’s home kit at North Melbourne’s iconic Meat Market venue. Delivering a closer, fast feeling performance fit, the new kit features a clean finished neckline, side tape highlights, providing agility and increased...

Etihad Airways has signed a three-year deal to be the official shirt sponsor and partner of Premier League side, Manchester City FC. The Etihad Airways brand logo will appear on Manchester City shirts from the summer. The partnership is initially for...

Coventry 1978. Arsenal 1991. Hull city 1993. These words are enough to strike fear across the football shirt world. These are not notorious firms of hooligans, nor even the scenes of particularly calamitous defeats. No, they are examples of that most...

The story of adidas is essentially the story of Adolf Dassler, the creator and founder of the sports goods company. His idea was to provide athletes with the optimal equipment for their sport. What started out in 1920 in a small workshop as a three-man...