New Balance will supply Celtic's kit, training wear and equipment from the 2015/16 season onwards. Celtic will join a growing number of New Balance-sponsored clubs from the world’s top football leagues, including Liverpool, Sevilla and Porto. While the...

Liverpool FC today announced sports apparel manufacturer New Balance as their official kit supplier from the 2015-16 season. The multi-year partnership has become the biggest kit supplier deal in the club's history, with New Balance - one of the...

After months of speculation concerning the 2015-16 New Balance Liverpool Home football shirt - with supposed designs being leaked - we believe this rendering accurately represents what the retailed versions will resemble. Courtesy of @moomdesign, this...

Puma and the Austrian Football Federation (ÖFB) announced an extension to their longest running partnership at a press conference in the Ernst-Happel-Stadium of Vienna. Celebrating a relationship that has been in place for 40 years, PUMA and the ÖFB...

Liverpool have today completed their kit collection for the 2013-14 campaign by unveiling the brand new Warrior third kit for next season. As with the club's home and away strips for 2013-14, the new third kit has been constructed using War-Tech -...

Three new shoes, Nike Bomba Finale II, Nike Elastico Finale II and Nike Lunar Gato II deliver design innovation that allow players to amplify their skills on specific surfaces. Each shoe is created to provide a balance of speed, control, comfort and...

West Ham United have announced a historic partnership with leading global forex broker Alpari. The agreement will see the association of Alpari companies worldwide become the club's new Principal Sponsor - including the Alpari logo on the front of the...

Adidas launched the Predator Lethal Zones football boots. WATCH THE BEHIND THE SCENES VIDEO HERE The new boot was unleashed at a unique event pitting some of the best players in the World against each other in five deadly challenges designed to test...

kit deal with Boston-based company Warrior Sports, according to reports in Friday's papers. Warrior, a subsidiary of New Balance, will take over from adidas ahead of the 2012-13 season and it is expected to be a long-term relationship which puts Nike’s...

The culture of football reigns supreme both on and off the regulation pitch. From the cages in England to the streets of Rio, the game has evolved from adaptations of small sided football that have taken shape all over the world. Renowned for...