Pony Announces They Are 'Back In the Game'

Pony International announced the re-launch of the famous footwear company once known for iconic performance and creativity with "Back In the Game," a clever marketing campaign designed to return the once category leader back to prominence. "The Pony...
10 March 2008

New Sponsorship for Korea: Nike, Adidas or Puma ?

During the 20th century, the imperialists drew lines on the map by which they sought to divide up the world in terms of influence. The time of imperialism is gone, but another group of leaders is looking at the map and contemplating domination: the...
11 April 2007

New Sponsorship of Korea by Nike, Adidas or Puma

During the 20th century, the imperialists drew lines on the map by which they sought to divide up the world in terms of influence. The time of imperialism is gone, but another group of leaders is looking at the map and contemplating domination: the...
11 April 2007

3 stripes back on Brazil shirt? Adidas makes Brazil move

Sources in Brazil have suggested that German sportswear giant Adidas is about to heat up the brand name ‘cold war’ with American counterpart Nike with a hostile bid that will offer the Brazilian CBF three times the amount currently offered by Nike… Its...
04 April 2007

Puma 2006 full year results

PUMA AG announces its consolidated financial results for the 4th Quarter and Financial Year of 2006 Consolidated sales up 43% Gross profit margin at 48% Operating profit better than expected EPS at € 2.03 versus € 2.76 Highlights January - December...
16 March 2007

Aston villa signs Nike deal 07/08

Aston Villa have secured a long-term deal with Nike who will become the club's official sportswear partner from the 2007-2008 campaign. The deal will see Nike supply Villa's playing and replica kit in addition to a full range of branded sportswear and...
07 February 2007

Highbury auction 2006: the final curtain

By Jason Wood Saturday 9.30 am and there was already a queue snaking down Avenell Road beside the east stand of Arsenal’s Highbury stadium. It felt odd being there so early, odder still as there wasn’t even a football match to watch. The fans weren’t...
15 January 2007

Tibetan National Football Team & Hummel

In the small country nestled among snowy mountains the will to fight is still going strong. The impossible has suddenly become possible. And the wish for a national team is no longer merely a dream … The Tibetan national football team has become a...
11 January 2007

The History of Quick

Precisely hundred year ago the origin of the legendary Quick-shoe began. In 1905 Herman Jansen began in the city Hengelo(Holland) with its shoe business that would grow into the known Quick-factory.,. A small one-man company evolved into a factory,...
18 November 2006

The history of Adidas

The story of adidas is essentially the story of Adolf Dassler, the creator and founder of the sports goods company. His idea was to provide athletes with the optimal equipment for their sport. What started out in 1920 in a small workshop as a three-man...
27 October 2006