New Sponsorship of Korea by Nike, Adidas or Puma

contract period, which starts from January 2008, the race is expected to become even more intense, as a third contender, Puma, has jumped into the race. In a competition where the contenders show no reservations regarding either their pride or flexing...
11 April 2007

Puma sign Namibia sponsorship deal

Global sportslifestyle brand Puma has further increased its African footprint with the signing of a sponsorship deal with the Namibian Football Association (NFA). Namibia’s national team, the Brave Warriors, will be supplied with PUMA’s latest v-Series...
06 April 2007

Feyenoord unveil new 07/08 Kappa kit

sponsor became the Dutch Yellow pages called Gouden Gids.In the second half of the 1982-83 season Adidas was replaced by Puma as the shirt supplier. As a result the Gouden Gids name was enlarged and was more visible on the shirts. Gouden Gids sponsored...
05 April 2007

3 stripes back on Brazil shirt? Adidas makes Brazil move

potential ‘betrayal’ is being given. Adidas, however, would do well to watch their backs as rival German sportswear giants Puma are also preparing a potential pounce on the famous Canarinha as the estranged ‘son’ of Adidas also recognises the strategic...
04 April 2007

Italy in Puma beyond the 2014 World Cup

PUMA and the Italian Football Association (FIGC) have announced the continuation of their successful partnership beyond the 2014 World Cup and therewith reconfirm the contract signed in 2003 and renewed in November 2005. The FIGC has underlined the...
29 March 2007

Puma 2006 full year results

PUMA AG announces its consolidated financial results for the 4th Quarter and Financial Year of 2006 Consolidated sales up 43% Gross profit margin at 48% Operating profit better than expected EPS at € 2.03 versus € 2.76 Highlights January - December...
16 March 2007

How Puma and Adidas were born

whistle of a 1970 World Cup finals match and then knelt down to give millions of television viewers a close-up of his Pumas The Brazilian was complying with a request by Puma's representative Hans Henningsen to raise the German sports shoe company's...
27 February 2007

PUMA and Cameroon extend partnership

PUMA and the Cameroon Football Association (FECAFOOT) have announced a long-term extension to their partnership initiated back in 1997. PUMA will continue to be the Official Supplier of The Indomitable Lions and to all its associated teams including...
17 February 2007

PUMA and Cameroon extend partnership

PUMA and the Cameroon Football Association (FECAFOOT) have announced a long-term extension to their partnership initiated back in 1997. PUMA will continue to be the Official Supplier of The Indomitable Lions and to all its associated teams including...
13 February 2007

Club Brugge signs Puma deal

Leusden, The Netherlands, January 2007 – PUMA and Club Brugge K.V. mutually announced a long-term partnership coming into effect on July 1, 2007. As of the 2007/2008 season, Club Brugge will become the face of the sportlifestyle brand in Belgium. The...
13 February 2007