sponsor became the Dutch Yellow pages called Gouden Gids.In the second half of the 1982-83 season Adidas was replaced by Puma as the shirt supplier. As a result the Gouden Gids name was enlarged and was more visible on the shirts. Gouden Gids sponsored...

potential ‘betrayal’ is being given. Adidas, however, would do well to watch their backs as rival German sportswear giants Puma are also preparing a potential pounce on the famous Canarinha as the estranged ‘son’ of Adidas also recognises the strategic...

PUMA and the Italian Football Association (FIGC) have announced the continuation of their successful partnership beyond the 2014 World Cup and therewith reconfirm the contract signed in 2003 and renewed in November 2005. The FIGC has underlined the...

PUMA AG announces its consolidated financial results for the 4th Quarter and Financial Year of 2006 Consolidated sales up 43% Gross profit margin at 48% Operating profit better than expected EPS at € 2.03 versus € 2.76 Highlights January - December...

whistle of a 1970 World Cup finals match and then knelt down to give millions of television viewers a close-up of his Pumas The Brazilian was complying with a request by Puma's representative Hans Henningsen to raise the German sports shoe company's...

PUMA and the Cameroon Football Association (FECAFOOT) have announced a long-term extension to their partnership initiated back in 1997. PUMA will continue to be the Official Supplier of The Indomitable Lions and to all its associated teams including...

PUMA and the Cameroon Football Association (FECAFOOT) have announced a long-term extension to their partnership initiated back in 1997. PUMA will continue to be the Official Supplier of The Indomitable Lions and to all its associated teams including...

Leusden, The Netherlands, January 2007 – PUMA and Club Brugge K.V. mutually announced a long-term partnership coming into effect on July 1, 2007. As of the 2007/2008 season, Club Brugge will become the face of the sportlifestyle brand in Belgium. The...

Rabat, Morocco, February , 2007 – PUMA® and the Moroccan Royal Football Federation – Fédération Royale Marocaine de Football (FRMF) – announced a long-term partnership that will make PUMA the official supplier to the Moroccan national team, Lions de...

reverberating around the once dark corridors of football’s stately home. After a disappointing 2006 where adidas and Puma battled out the World Cup final and Nike’s shirts didn’t generate the same amount of buzz as in 2002 and 2004, the American...