out presentation with metallic detailing and is limited to 1965 pairs worldwide, matching the year of the award. The Puma football boots feature a smooth leather upper designed for a natural feel on the ball, with the KING wordmark placed on the tongue...

Jameson and PUMA have joined forces to launch a limited-edition collection celebrating the generational spirit of football, building on their ongoing partnership with the English Football League (EFL). At the heart of the collection are three exclusive...

From 2025, Puma will partner with the Portuguese Football Federation (FPF), replacing Nike after a 27-year partnership. The deal includes supplying kits for all of Portugal’s national teams, including men’s, women’s, youth, futsal, beach football, and...

German sportswear giants Puma have unveiled these special-edition versions of their Future 7 boots for Spain’s “Euro 2024” European Championship winners, Marc Cucurella and Dani Carvajal. In Spanish red and yellow and mirroring each other to denote the...

Produced with the assistance of French artist Silni, these are Puma’s special-edition Ultra 5 Ultimate boots for Liverpool and Netherlands forward Cody Gakpo. The white and “vibrant yellow”/”gold burst” colourway is in honour of Gakpo’s goalscoring...

The Puma Ultra 5 Ultimate Senna football boots in Puma White, Puma Gold, and Puma Red pay tribute to Brazilian legend Ayrton Senna, renowned for his speed and precision." These boots feature the new SPEEDSYSTEM outsole for faster acceleration, enhanced...

In a landmark deal, Southampton Football Club has joined forces with PUMA, marking the club's inaugural partnership with the renowned sportswear manufacturer in its 138-year legacy. Beginning with the 2024/25 season, PUMA will serve as the official kit...

While we think what follows would be great, it is of course our 2024 April Fools' Day joke. We hope you enjoyed it - whether you fell for it or not - and huge thanks must go to the brilliant Corinth Designs for the shirt renderings at incredibly short...

Introducing the PUMA King Ultimate Cruyff FG/AG football boots, presented in Puma Black/Puma White/Rickie Orange/Puma Gold/Frosted Ivory. This exclusive edition celebrates the legendary Johan Cruyff with his silhouette and autograph featured...

Introducing the PUMA King Ultimate Pele FG/AG football boots, a special edition pair in Puma Black/Puma White/Pele Yellow/Puma Gold/Frosted Ivory. This design pays homage to the legendary Pele with his silhouette and signature adorning the sides, set...