New badge for the Boro 2007/2008

As the curtain comes down on the 2006/07 campaign, next season will see the Boro sporting a brand new club badge - but why the need for change? Dave Allan, the club's Press and Media and Communication Director, recently revealed the reasons for...
14 May 2007

Raith Rovers sign Puma kit deal 2007/2008

their name with success. Founded in 1948 in Herzogenaurach, Germany, the history of Puma is a journey through the greatest sporting achievements of the last fifty years with some of the best in the world sporting the famous ‘cat’ logo in their quest to...
08 May 2007

Sunderland land Boylesports £10m sponsor deal 2007/2008

platform to achieve our goals and attempt to increase our brand footprint and awareness - it's a great fit. " We are two sporting companies with a lot of synergy and we're grateful to Boylesports for the confidence that they have shown in what we are...
12 April 2007

New Sponsorship for Korea: Nike, Adidas or Puma ?

and Japanese teams while adding the Korean to their territory. It falls behind Nike as far as sales in the worldwide sporting goods market, but its pride will not allow Adidas to be surpassed by its main rival in terms of football sponsorships. Koreans...
11 April 2007

New Sponsorship of Korea by Nike, Adidas or Puma

and Japanese teams while adding the Korean to their territory. It falls behind Nike as far as sales in the worldwide sporting goods market, but its pride will not allow Adidas to be surpassed by its main rival in terms of football sponsorships. Koreans...
11 April 2007

Juventus and Fiat sign 3 year sponsorship deal

allegations. 'The memorandum foresees a fixed payment for Juventus of 33 mln eur plus a variable amount determined by sporting results in national and international competitions,' Fiat said in a statement Under the agreement, in the first season,...
01 April 2007

International goal for Umbro boss

was looking for "good growth" from the US this year after the company signed a 15-year distribution agreement with Dick's Sporting Goods, one of the country's largest sports retailers. Everton As well as England, Umbro provides kit to Premiership clubs...
17 March 2007

Puma 2006 full year results

reduction of the gross profit margin from 52.3% to 50.6%. Thus, the gross profit margin remains at the upper end of the sporting goods industry. By product segments, the Footwear margin decreased from 52.7% to 50.3% and Apparel from 51.8% to 50.7%....
16 March 2007

The history of Reebok

company that came to be known as Reebok, named for an African gazelle. In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok shoes at an international trade show. He negotiated for the North American distribution...
08 March 2007

Heart of Midlothian sign Umbro deal 07/08

which can only benefit our supporters. "Umbro is a company with a remarkable global heritage, and an extensive sporting presence both at club and international level, and with our own extensive ambitions we believe both businesses will benefit in the...
01 March 2007