Sunderland land Boylesports £10m sponsor deal 2007/2008

platform to achieve our goals and attempt to increase our brand footprint and awareness - it's a great fit. " We are two sporting companies with a lot of synergy and we're grateful to Boylesports for the confidence that they have shown in what we are...
12 April 2007

New Sponsorship for Korea: Nike, Adidas or Puma ?

and Japanese teams while adding the Korean to their territory. It falls behind Nike as far as sales in the worldwide sporting goods market, but its pride will not allow Adidas to be surpassed by its main rival in terms of football sponsorships. Koreans...
11 April 2007

New Sponsorship of Korea by Nike, Adidas or Puma

and Japanese teams while adding the Korean to their territory. It falls behind Nike as far as sales in the worldwide sporting goods market, but its pride will not allow Adidas to be surpassed by its main rival in terms of football sponsorships. Koreans...
11 April 2007

Juventus and Fiat sign 3 year sponsorship deal

allegations. 'The memorandum foresees a fixed payment for Juventus of 33 mln eur plus a variable amount determined by sporting results in national and international competitions,' Fiat said in a statement Under the agreement, in the first season,...
01 April 2007

International goal for Umbro boss

was looking for "good growth" from the US this year after the company signed a 15-year distribution agreement with Dick's Sporting Goods, one of the country's largest sports retailers. Everton As well as England, Umbro provides kit to Premiership clubs...
17 March 2007

Puma 2006 full year results

reduction of the gross profit margin from 52.3% to 50.6%. Thus, the gross profit margin remains at the upper end of the sporting goods industry. By product segments, the Footwear margin decreased from 52.7% to 50.3% and Apparel from 51.8% to 50.7%....
16 March 2007

The history of Reebok

company that came to be known as Reebok, named for an African gazelle. In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok shoes at an international trade show. He negotiated for the North American distribution...
08 March 2007

Heart of Midlothian sign Umbro deal 07/08

which can only benefit our supporters. "Umbro is a company with a remarkable global heritage, and an extensive sporting presence both at club and international level, and with our own extensive ambitions we believe both businesses will benefit in the...
01 March 2007

How Puma and Adidas were born

from their family owners. "I was fascinated by the mixture of this incredible family rift, the business feud and the sporting triumphs, which forged two mighty brands recognised all over the world," Smit said of her book which also draws on U.S....
27 February 2007

Sale of football's most poignant menu

football annuals, through which I have been ploughing ever since. They make a nice addition to my own modest collection of sporting memorabilia, which includes a cricket ball signed by Shane Warne, and which my wife is under instructions, when I'm gone,...
20 February 2007