Umbro has been looking to swoop up as many big name British clubs as possible, and Sunderland has been no exception. Sunderland has been netted in a five-year deal with the kit manufacturer. It was announced that the Black Cats will be amongst the...

to the sports marketing portfolio was as simple as making a phone call to the commercial director at Leeds United or Sunderland. That was all about exposure and getting as much coverage as possible in the UK market (and also overseas). These days a much...

Umbro’s UK portfolio of Clubs including, Everton, Rangers, West Bromwich Albion, Nottingham Forest, Heart of Midlothian, Sunderland, Linfield and Glentoran as well as International teams such as Olympique Lyonnnias, Santos, Independiente, Cruz Azul,...

of the time where the reverse scenarion of white shirts and red v-neck collar. For the occasions of playing teams like Sunderland the team would play in all yellow. It was this home shirt which saw the very first sponsorship deal placed on it when...

Some reckon the red comes from the fact that the club was set up by English miners who had sailed from Southampton and Sunderland. There's also a theory that a trip to England yielded no blue and white tops, forcing the change. But "the most credible...

FC Moscow, West Bromwich Albion and Nottingham Forest. From the 2007/2008 season onwards, Birmingham City, Hull City, Sunderland, West Ham United and Heart of Midlothian will also be wearing Umbro kits. In addition to club teams, Umbro also produced...

£4,000-6,000), a selection of caps, medals and shirts associated with the career of the former Celtic, Crystal Palace, Sunderland and Scotland striker John 'Yogi' Hughes, including a medal presented to him by Celtic after their European Cup triumph in...