West Bromwich Albion announced China’s eco-town specialists Palm as the Club’s new Principal Sponsor for the 2017/18 Premier League season. The announcement triggers the countdown to Thursday’s...

The Heart and Soul of Edinburgh meets the Heart and Soul of Football as a partnership between the famous double diamond and Heart Of Midlothian Football Club is announced. As Hearts look forward to...

Lazio announced that the club signed a shirt sponsorship deal with Seleco until June 2018. Contract value is EUR 4 million ($4.36 million) until June 30, 2018 and envisages a renewal option for...

AFC Bournemouth announce Umbro as their new technical kit supplier, in a club record deal. Umbro will supply the Cherries’ bespoke kit, replica and training wear for an initial five-year period,...

Giovanni van Bronckhorst revealed how the Feyenoord shirt will look with the logo of Feyenoord’s new main shirt sponsor Qurrent. The head coach did so after the press conference in which Feyenoord...

Puma will take over from Kappa as the new, long-term partner of Borussia Mönchengladbach. As of 1st July 2018, the sports brand will be the Fohlenelf’s official kit supplier. The new partnership was announced...

Puma and French Ligue 1 football club Olympique De Marseille have announced an official long-term partnership, that brings together two of the most passionate, authentic and ambitious brands in the...