General Motors and Manchester United announced that the club's shirt sponsor will be Chevrolet, beginning with the 2014/2015 season. United confirmed they have surpassed Barcelona’s £125 million world...

Birmingham City Football Club announced a new three-year Official Technical Kit Supplier agreement with Diadora which will see three new kits launched for the 2012/13 season. Diadora, established in...

Watford is pleased to confirm the happy egg company as its new Official Club Sponsor for the 2012/13 season. The happy egg logo will feature on the Hornets' new Puma produced replica kit, after the...

Sunderland AFC has announced that the pioneering Invest in Africa initiative will become the club's principal partner and shirt sponsor from the 2012-13 season onwards. The club announced an initial...

You may have noticed advertising on FSC over recent weeks, referring to a new apparel website called Footytees.com. Footytees is a new brand offering creative, football inspired t-shirts and...

Derby County have teamed up with Italian sports brand Kappa in an exciting new partnership. The Rams have entered into a five-year agreement with Kappa to manufacture Derby County's replica kits from...

Umbro, the UK-based football brand is to be divested by its parent company Nike. Umbro was bought by Nike in 2008 and almost immediately rebranded with the Tailored By range.  Cited as inspirational...