AC Milan has mutually agreed with adidas to prematurely terminate their technical sponsorship deal at the end of the season 2017/2018.
The current partnership, which began on 1 July 1998, has been highlighted by a consistent flow of successes with a total of twelve trophies: 2 UEFA Champions League, 1 FIFA World Club Cup, 2 European Super Cups, 3 Italian League titles, 3 Italian League Super Cups, 1 Italian Cup. adidas started partnering AC Milan back in season 1978/1979, the year of the tenth Italian League title.
AC Milan, in thanking adidas for the consolidated relationship, is happy to announce a new Technical Partner will soon follow up. AC Milan has signed a brand-new agreement with a sports manufacturer for a global technical sponsorship and dual branded licensing partnership that will start from 1 July 2018.
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The identity of the new Technical Partner and the details of the new deal will be unveiled in the coming months. Rumours are that the club have decided to find a more profitable kit deal with Adidas’ traditional rivals Puma.
