AFC Wimbledon have announced a new three-year deal with Italian sportswear manufacturer Lotto, starting from the 2025/26 season, making Wimbledon the only UK club to wear Lotto kits during that campaign.
The partnership marks a return to a brand closely linked with the club’s history, as Lotto supplied kits during Wimbledon’s time in the Premier League in the 1990s. The deal also continues the club’s collaboration with Kitlocker, which acts as Lotto’s official licensee in the UK.
Marc Jones, AFC Wimbledon’s Head of Brand, commented on the partnership: “We’re thrilled to be partnering again with Lotto, a brand that holds a special place in our club’s story. This new agreement takes that connection and moves it forward in a fresh, exciting way. We’re looking forward to seeing our fans and players wearing Lotto again. Kitlocker.com has been an exceptional partner, and extending our relationship with them means we can continue to deliver distinctive and unique kits – especially next season, when we’ll be the only club in the EFL playing in bespoke Lotto teamwear.”
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Mike Atkin, Director of Licensed Brands at Kitlocker.com, added: "We're thrilled to extend our strong partnership with AFC Wimbledon, everyone at Kitlocker is really excited they are the first club to bring the Lotto football brand back to the UK market. The club was synonymous with Lotto back in the late 90s and they produced some wonderful kits for incredible teams. Lotto is built on a passion for quality, style and performance and we look forward to delivering some iconic kits for players and fans in the coming years."
Andrea Tomat, CEO of Lotto Sport, Italia (LSI), said: “It’s fantastic to see Lotto return to AFC Wimbledon, a club that exemplifies passion, resilience, and tradition—values we deeply share. Together with Kitlocker.com, we aim to inspire the next generation of athletes and supporters through our innovative, performance-driven sportswear.”
