Ajax and adidas have announced the extension of their long-standing partnership through 2031.
This collaboration, which began in 2000, positions adidas as Ajax's principal sporting goods and main partner. By surpassing three decades, this alliance becomes the longest-running sporting goods partnership in the Eredivisie and one of the most enduring in European football.
Since 2000, adidas has been a pivotal partner for Ajax, providing sporting goods to the first team, the Ajax youth academy, and the Ajax Amateurs for nearly 25 years. Additionally, adidas played a key role in establishing several Ajax teams, including the Ajax Esports team and the Ajax Women in 2012, as well as the Only Friends disabled teams in 2017, with the latter two initiatives undertaken in collaboration with ABN AMRO.
Sign in or create an account to earn points for voting, keep track of your reviews, edit them, and more.
Menno Geelen, Commercial Director of Ajax: "Over the years, we have not only seen growth in the number of teams being supplied by adidas but our partnership has grown in all aspects. What makes this partnership so special to me, is that adidas was always there for us. Not only when we had European success, or the two series of back-to-back national championships, but also in the less successful years. This extension is meaningful and shows further proof of the faith they have in our partnership."
"We are amongst adidas’ most important international partners, which has given us the opportunity to develop extraordinary collections together for several years. Just a few excellent examples are the black and gold third kit from 20/21, the Marley kit in 21/22 and the classic adidas Originals collections over the last couple of years. We truly look forward to the years and kit introductions ahead of us."
Nick Craggs, General Manager adidas Football: "Ajax is a one of those partners that simply makes our football heart beat faster, with the club’s rich heritage deeply rooted in European football, the attacking playing style, its innovative approach to talent development and their stand-out marketing activations. We are honoured to be part of the club’s history for nearly 25 years, excited to extend this well beyond the club’s 125-year anniversary and can’t wait to share with Ajax fans around the world what we have in store for the club, on and off the pitch.”
