It is being reported that Dutch club Ajax are in talks with Chinese telecom giant Huawei over the possibility of the company taking over as the Amsterdam side's shirt sponsor.

Vitesse of Arnhem will also, potentially, carry the Huawei logo next season.  Vitesse are currently without a sponsor and Ajax's deal with long-term partner Aegon ends in the summer.

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Talks with both sides are likely to be at an advanced stage, with production of the clubs' 2014-15 shirts due very soon.  In the case of Ajax particularly, the partnership would be a high-profile coup for Huawei, who are keen to continue their rapid growth in the Netherlands and whose Dutch headquarters are a stone's throw from Ajax's Amsterdam ArenA.

Richard Spaans of Huawei - whose logo recently notably appeared on the shirts of Atletico Madrid in Spain - confirmed that sponsorship of a Dutch side, or sides, is an option being considered in order to increase the organisation's brand recognition.


Comments (1)

  1. fsc

How do I even pronounce this?<br />Hawaii? Huey? Vodafone 3G card that never works?<br />

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