FC Barcelona and Nike have announced a renewed multi-year partnership.
Although the contract's precise length and value remain undisclosed, reports from Spanish sports newspaper Mundo Deportivo suggest a 14-year term extending to 2038, with an annual value of approximately €127 million (US$136 million), totalling over €1.7 billion (US$1.8 billion).
The deal reportedly includes a signing bonus of around €158 million (US$169 million), to be paid out by Nike over the contract period. With an annual value of €127 million, this Nike agreement is considered the most lucrative kit deal in football, surpassing Real Madrid’s US$120 million annual partnership with Adidas and Manchester United’s US$105 million agreement with the same brand.
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The contract’s value is set to increase from 2028, coinciding with the expiration of the current deal, with continued growth until the new contract ends in 2038.
This new partnership consolidates Nike as FC Barcelona’s Main Partner and Official Technical Partner, covering all professional and amateur teams. The collaboration brings a fresh approach to strengthen brand association and drive growth in global retail and licensing. Nike plays a crucial role in Barça’s retail operations and, in partnership with Barça Licensing & Merchandising, will work on initiatives focused on product creation, supply chain optimisation, and worldwide distribution.
