Barclays have extended their global title sponsorship of the Premier League for a further three years.
The £82.25m deal runs from 2010/11 through to the end of the 2012/13 season.
By the end of the new deal Barclays will have sponsored the Premier League for 12 years, the first three of those through its Barclaycard brand.
Sign in or create an account to earn points for voting, keep track of your reviews, edit them, and more.
Robert E. Diamond Jr, President of Barclays PLC, said: "Football is the world's favourite sport bringing pleasure to hundreds of millions of people across the globe, and our sponsorship of the world's most popular league creates a positive emotional link between our brand and football fans everywhere.
"The Barclays Premier League sponsorship has been very successful for Barclays and the strategic fit is stronger than ever. The sponsorship is a very important element of our marketing mix and provides a cost effective method to market our organisation, helping us in our ambition to be one of a handful of banks leading the global financial services industry."
Richard Scudamore, Premier League Chief Executive, said: "We are extremely pleased that our long established partnership with Barclays will continue for a further three seasons.
"The clubs unanimously accepted Barclays' proposal and are looking forward to further developing a successful relationship for what must be considered one of sport's top sponsorship properties.
"The Premier League's strength is that it is an essentially English competition which has gained a huge international following. This clearly resonates with Barclays' own business development and aspirations.
"Barclays' commitment is critical to helping us continue to put on a top quality football competition that is watched and enjoyed by football fans at home as well as across the world."
The deal is for the global title sponsorship of the Premier League and includes exclusive world-wide marketing rights, UK and international TV programme accreditation, extensive advertising packages, match day tickets and hospitality.
The new package will continue to include the biennial pre-season tournament, the Barclays Asia Trophy, which most recently took place in Beijing in the summer of 2009.
The Barclays Premier League is currently broadcast across 211 territories to more than 500 million homes.
Barclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services, with an extensive international presence in Europe, the USA, Africa and Asia. Barclays operates in over 50 countries, has over 49 million customers and employs over 145,000 people.
Barclays is also heavily involved in grass roots sports via their Barclays Spaces for Sports programme.
Established in 2004 this has invested over £37m in more than 200 Barclays Spaces for Sports sites in deprived areas of the UK. The last year has seen the programme expand overseas into countries in which Barclays operates.
