Celtic FC have announced a new long-term extension with adidas, securing the German brand’s role as the club’s official kit supplier for the next decade.
The agreement is reported to be worth well over £30 million, surpassing the previous record deal made in 2020 when Celtic transitioned from New Balance to adidas.
The renewed partnership covers playing and training kits for both men’s and women’s squads, as well as the continued production of fan wear in the club’s iconic green and white. Since the collaboration began, Celtic and adidas have released some of the highest-selling home and away shirts in the club’s history.
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The deal reflects Celtic’s growing commercial strength and increasing international presence. By renewing this agreement, adidas reaffirms its view of Celtic as one of its elite partner clubs.
