Charlton Athletic have confirmed a new multi-year partnership with Reebok, who will take over as the club’s official kit supplier starting with the 2025–26 EFL Championship season.
The agreement signals Reebok’s return to the English football market. It also brings an end to Charlton’s association with Castore, who had produced the club’s kits since 2022 and played a role in updating the club’s retail setup.
This will be the first time Charlton have worked with Reebok, marking the beginning of a new chapter in the club’s commercial partnerships.
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CEO of Sports Hub Brands, Reebok’s UK teamwear licensee, John Carden said: "Charlton Athletic has a rich footballing legacy and an incredibly passionate fanbase. At Reebok, we share this deep-rooted appreciation for history and the drive to innovate.
"This partnership marks an exciting step forward in our mission to reclaim our place in team sports, bringing our unique vision and craftsmanship to the pitch."
Charlton Board member Ed Warrick added: "We’re delighted to welcome Reebok to the Charlton family. Their commitment to performance, culture, and innovation aligns perfectly with our club values.
“Our fans are going to love what Reebok has created, and as we step up a level on the pitch we’re delighted to be partnering with a global sports brand and we look forward to building a lasting legacy together.”
