England Say Farewell To Umbro

Umbro Say Farewell To Umbro

Tonight's match against Brazil at Wembley marks the last time England will wear an Umbro shirt - for the foreseeable future at least.

The confirmation that the Nike kit contract will commence after this evening's game came via Umbro's Facebook page, by way of a tribute to fifty years of double diamonded shirts - allowing for an Admiral-designed intermission in the late 70s/early 80s - and a cheeky reference to Nike's "Just Do It" slogan.

The new England kit, complete with Swoosh, will apparently be unveiled in the 22nd March away clash against San Marino in Brazil 2014 qualifying - a fixture most famous for featuring the quickest goal in a World Cup match, conceded by England thanks to an underweighted Stuart Pearce backpass in 1993.  Despite the less-than-glittering history of the matchup, the new design is likely to have a winning start.

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Rumours that Nike would take over immediately prior to one of the prestige fixtures organised to celebrate The FA's 150th anniversary now seem unfounded, though there is still the possibility that a one-off commemorative kit will appear in the official celebratory match against Auld Enemy, Scotland on 14th August.

For Umbro, in transition after their sale by Nike to Iconix, tonight will be a sad occasion. But whatever their future holds, they will always be remembered fondly through the kits that adorned the English national team in its finest hours.

Umbro did it

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  • This commment is unpublished.
    fsc · 9 years ago
    I'm thinking this strategy of Nike's, to be the kit supplier of most of the world's biggest clubs, may backfire. I mean, the more ubiquitous that damn swoosh becomes, the more people are going to get sick of seeing it. I think Nike has about peaked.