Castore has been announced by The Football Association of Ireland as their official kit supplier and retail partner in a multi-year kit supply and sponsorship partnership.
Starting in March 2023, the partnership will commence with the revelation of the new home kit on Monday 20th March. This announcement comes after the FAI's recent unveiling of their updated brand identity, the first in nearly two decades.
As a result of the partnership, Castore will invest in the FAI's ecommerce platform, physical retail, and sports retail outlets, enhancing the level of customer experience for supporters in Ireland and globally.
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This collaboration marks a significant commercial deal for both Castore and the FAI and ensures that all international teams will have new kits in the coming years. Castore's expansion globally has made the FAI its first 'national side' in football, making the partnership historic for the sportswear brand.
Jonathan Hill, CEO of Football Association of Ireland said: “This is an exciting time for the Association as we announce a new kit partner, a new shirt and a new crest for our international teams.
"In Castore we believe we have found an ambitious and forward-looking partner who share our desire to move forward confidently and positively into a new era for the FAI and Irish football. Importantly, this is a significant commercial deal for the Association which helps us in our core strategic objective of creating a more stable financial base for the business and for the game as a whole.”
Castore Founder Tom Beahon noted: "We are extraordinarily proud that Castore will have the honour of producing the iconic Ireland jersey until 2028 and we fully understand the responsibility we have to carry on that tradition and history.
"Along with our financial commitment to the FAI, we will invest significantly into the FAI’s e-commerce infrastructure, providing a best-in-class online shop for Ireland fans home and abroad and will align with the FAI’s strategic ambition to embrace digital technologies to better connect with all fans.”
