Ivan Gazidis, Arsenal's incoming chief executive who takes up his new role in January is considering renegotiating the club's kit sponsorship deals with Nike and Emirates as Gazidis believes that other clubs are getting much more money out of their kit deals.
Arsenal's £6m-per-year shirt sponsorship deal with Emirates, which runs until 2014 and its £8m-per-year deal with Nike, until 2011 are much smaller than Manchester United's agreement with AIG, which is worth £56.5m over four years.
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Chelsea's main sponsorship deals are with shirt sponsor Samsung, worth £50m over 5 years, and Adidas, with a £10m-per-year deal after paying Umbro £24.5m to end an existing deal in 2005.
Former managing director Keith Edelman, signed the long-term deals with Emirates and Nike at a time when the club was urgently trying to raise finance for its new stadium, for which airline Emirates has a 15-year naming rights deal.