Lazio Roma have announced a shirt sponsor deal with Digital Brothers / Konami Digital Enertainment to be sponsored by the popular football video game - Pro Evolution Soccer 2009.
It's only a sponsorship for one match, so any Lazio fan and shirt collector will be eager to get their hands on the on-off football shirt, but it is not yet known as to whether replicas will be produced for the fans from kit makers Puma.
Konami Digital:
"Thanks to the partnership with Lazio, PES 2009 breaks a new record as it's the first video game to become the main sponsor of a team for one game in the Serie A Championship, passing from the virtual to the real football pitch."
Lazio will wear a special shirt for the game against Inter this Saturday.
