Liverpool and Standard Chartered extend Shirt Sponsor deal

Liverpool FC and Standard Chartered Bank announced a three-year extension to their main sponsor agreement, taking the bank's partnership with the club through to the end of the 2018-19 season.

The bank originally signed up as the club's main sponsor in July 2010, and the Standard Chartered logo has now appeared on the front of the Reds' shirts for the last five seasons.

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Following an extension of the partnership in 2013, the sponsorship has now been extended further to run until May 30, 2019. Details of the deal have not been made public, but it has been reported by the Associated Press to be worth in the region of £20m per season.

Billy Hogan, Liverpool FC's chief commercial officer, said: "This extension further demonstrates the great strength of our long-term relationship and the success of our partnership with Standard Chartered.

"The sponsorship of the Liverpool shirt is extremely prestigious and only five brands will have adorned the shirt in the 40 years since we created the sponsorship opportunity.

"At the end of this term we will have been working in partnership with Standard Chartered for almost a decade and we continue to collaborate on our shared values, passion and commitment to the community."

 

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  • This commment is unpublished.
    Laslow123 · 9 years ago
    Who cares in all honesty.
  • This commment is unpublished.
    Bob24 · 9 years ago
    It is actually being reported as a 50% increase on the current terms, so £30m a year.