Liverpool and Western Union announce Shirt-Sleeve Sponsor Deal

Liverpool have signed a £5million-a-year deal with Western Union for the money transfer company to become the club's firstfootball shirt sleeve sponsor.

As the official money transfer partner of Liverpool FC, Western Union - a leader in global payment and money transfer services - will use its global cross-border digital transfer and payments platform to provide money transfer capabilities to the club.

Buy now

Western Union will offer fast, easy digital payments and money transfers for LFC and its fans, linking them to their home communities or to virtually anywhere in the world.

Billy Hogan, chief commercial officer and managing director at Liverpool FC, said: “Western Union is an instantly recognisable brand with a truly global footprint and we are absolutely delighted to welcome them as our first ever shirt-sleeve Sponsor and official principal partner.

“We are very much looking forward to working with Western Union through this partnership to create new experiences and opportunities for our fans both in the UK and abroad.”

Jean-Claude Farah, President of Global Payments at Western Union, added: “The businesses of Western Union and Liverpool FC are both driven by our passion for bringing communities together, whether that be through moving money or delivering the excitement of football experiences.

“This partnership goes far beyond a badge on a shirt, as we will be bringing our digital money transfer expertise to better connect Liverpool FC and fans around the world.”

The two organisations mirror each other in their storied histories and truly global followings. Just as football powerfully transcends borders and brings people together, Western Union has a 160-year global brand history of connecting customers across more than 200 countries and territories.

Meanwhile, Liverpool FC, which celebrates its 125th year of existence in 2017, has more than 700 million active followers globally, across television, social and traditional media.

“We are proud to celebrate a sport that unifies billions of people across the globe and to work with a partner that so closely shares our values,” said Elizabeth G. Chambers, chief strategy, product and marketing officer at Western Union.

“Our customers are digitally-savvy and on-the-go, moving not just money but their human capital - their cultures, values and sporting allegiances. Like us, Liverpool FC has an active and diverse global following who want to be a part of something bigger and we can help them achieve this.”

Western Union’s logo is the first to appear on the shirt sleeves and sixth to appear on the shirt since the inception of Liverpool FC in 1892.

Write comments...
You are a guest ( Sign Up ? )
or post as a guest
Loading comment... The comment will be refreshed after 00:00.
  • This commment is unpublished.
    Sleeve McManaman · 5 years ago
    So they'll wear this during the PL games? Or just on the retail shirts?
    Where will the PL badges go?
    I get the additional money, but this seems completely unnecessary - especially for a club of Liverpool's size.
    Also spoils a pretty classy shirt.
  • This commment is unpublished.
    MrBoro · 5 years ago
    Ruining a lovely kit. Don't Premier League team make enough money already??

    Will end up like the French and Brazilian kits with sponsors all over the back and shorts.
  • This commment is unpublished.
    Bacoz · 5 years ago
    Very large logo distorting the beauty of the shirt, they could have just used WESTERN UNION text