Adidas and Major League Soccer (MLS) have announced a multi-year extension of their partnership. Under the new agreement, adidas will continue as the official supplier for the League, including its clubs and youth academies.
As per a report by CNBC, the current deal is worth $830 million and runs through 2030, compared to the previous contract signed in 2017 which was worth $700 million.
The partnership also includes investment in youth development and community activation, and the launch of new inclusive initiatives. Adidas will continue as the Official Sponsor, Footwear Provider, and Apparel Provider of MLS, and will recognize the best in youth soccer as presenting partner of the MLS NEXT Golden Ball (MVP) and MLS NEXT Best XI.
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“We are very proud to be extending our partnership with Major League Soccer. It is incredible to see the growth and success of the League and soccer in North America and the work that has been done,” said adidas CEO Bjørn Gulden. “Soccer is an important part of our history and who we are at adidas. We are committed to helping grow the game and could not be more excited as we approach the 2026 World Cup hosted by the U.S., Canada and Mexico.”
As part of their commitment to growing the sport, adidas will also bolster key development efforts with MLS NEXT Pro and MLS NEXT. The renewed partnership reinforces adidas’ status as a strategic partner of MLS and supports the League’s efforts to grow its business both on- and off-field in North America and beyond.
