From 2025, Puma will partner with the Portuguese Football Federation (FPF), replacing Nike after a 27-year partnership. The deal includes supplying kits for all of Portugal’s national teams, including men’s, women’s, youth, futsal, beach football, and E-Sports.
This partnership reconnects Puma with Portuguese football history. In the 1960s, Puma worked with football icon Eusébio, supplying the legendary Puma KING boots. Eusébio became the top scorer at the 1966 World Cup, guiding Portugal to third place.
Puma will unveil the new products and its creative direction for the partnership in early 2025
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“Signing a top-tier national team was one of our priorities in football and I am very excited to welcome a team as popular as Portugal to the Puma Family,” said Arne Freundt, Puma CEO. “Given the large number of fans all over the world and the great potential of the next generation of this squad, we are looking forward to the upcoming big tournaments such as the 2026 World Cup.”
“We were attracted to Puma because of the way in which they engage with the fans and tell the unique story of every team they work with” said Fernando Gomes, President of the FPF. “We look forward to creating an exciting range of products with them which will resonate with our large fan base all over the world.”
