Real Madrid extends Bwin Sponsor deal

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Real Madrid and bwin announced on Monday the extension of the shirt sponsorship deal through 2013.

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Experts say the nine-times European champions could earn more than 20m euros ($29.1m; £18.3m) a year from the renegotiated agreement.

The event took place in the Presidential Balcony of the Santiago Bernabeu and was attended by club president Florentino Perez, Director General Jorge Valdano, Sporting Director Miguel Pardeza and several members of the team including Raul, Guti, Casillas and Sergio Ramos. Co-Chief Executive Officer and Member of the Executive Board, Mr. Manfred Bodner attended on behalf of bwin.

Florentino Perez:
"I am happy to announce that Real Madrid will have bwin as a partner for another three years. bwin is a loyal partner which understands sport and especially football, which values quality and singularity and which knows how to profit from the emotion generated by Real Madrid throughout the world."

Manfred Bodner:
"We are proud to sponsor the greatest football club in the world. bwin and Real Madrid are linked by much more than just a sponsorship commitment lasting several years. A huge passion for football and for sports in general are just a few of the points that form the basis for the lasting and successful collaboration between us. We are convinced that in the next few years Real Madrid will continue to add to its incomparable history with a tenth Champions League title."

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  • This commment is unpublished.
    fsc · 15 years ago
    not really biggest club in the world barca, united, inter, juve, liverpool etc are just as big as madrid. maybe the most arrogant team in the world
  • This commment is unpublished.
    Nickolas_Name · 15 years ago
    I think you mean Siemens.
  • This commment is unpublished.
    fsc · 15 years ago
    first comment...

    I liked Samsung better.
  • This commment is unpublished.
    Guest · 15 years ago
    The crest is a bit squished and the Nokia should be replaced with Unicef, but otherwise I think it's pretty good. Maybe the stripes should be red on the blue sleeve and vice-versa. Either that or change the line around the stripes to reversed red and blue.
  • This commment is unpublished.
    Guest · 15 years ago
    Nokia is a bad idea. And waaay too much yellow on this, it just doesn't feel like a Barca jersey.:no:
  • This commment is unpublished.
    mushtyman · 15 years ago
    weird! to much yellow and why nokia
    not really a barca classic is it
  • This commment is unpublished.
    spilly911 · 15 years ago
    Very nice but dont like the Nokia
  • This commment is unpublished.
    JBstokie · 15 years ago
    Ye... No