Southampton Football Club announced a multi-year partnership with Under Armour.
As of July 1st 2016, the club will enter a seven-year partnership that will see Under Armour provide game-changing technologies and product innovations to aid the club’s on-pitch development.
Six bold pledges will be at the heart of this exciting partnership, aiming to drive future success and innovation for the club, supporters and sport of football.
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The partnership will see Under Armour design and develop match kits beginning with the club’s 2016/17 home and away strip.
Talking about this exciting new chapter in the club’s history, Saints chairman Ralph Krueger said: “Under Armour shares similar values to us in that they achieve success through a combination of hard work and strategic thinking.
“At Southampton, our determination to succeed is accompanied by a commitment to develop athletes as people, and this partnership reflects this.
“Our challenge now is to retain our ‘underdog’ mentality whilst entering a sustained period of success.”
Peter Murray, Vice President of Global Sports Marketing at Under Armour, said: “Southampton FC, like Under Armour, is humble and hungry. They are an institution with strong core values based on a pioneering attitude.
“The club’s commitment to developing and improving players at every level continues to set a benchmark in the sport.
“We look forward to providing game-changing technologies and product innovations to further support the club’s on-pitch performance.”
