Sweden Announce Adidas Kit Deal

Sweden Announce Adidas Kit Deal

The swedish FA (SvFF) announced that adidas will be their new kit manufacturer until 2019. The agreement with SvFF is valid for six years starting on 1 January 2013. Adidas is the SvFF's exclusive supplier of materials for both men, women, the youth national teams, as well as of products for the fans.

adidas and Swedish Football have a long and successful history together. Several classic Swedish national teams have enjoyed much success with the iconic three stripes on their shirts, with the team's bronze in the 1994 World Cup as the brightest example.

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"We are convinced that adidas is the partner that best matches the investment we are making in our team going forward. Their market leadership in Sweden, visions around football and fantastic product portfolio makes them an ideal partner for us", said Mikael Santoft, Secretary General of the Swedish Football Association.

"As a step in consolidating our market leadership in football in Sweden, it is obvious that we want to initiate a partnership with the greatest symbol of Swedish football. It is with pride that we enter into cooperation and look forward to helping the Swedish national team to success", said Brian Grevy, Nordic CEO of the adidas Group.

The goal is to create new iconic shirts for the upcoming qualifiers and finals. The pride that the players feel about wearing the Swedish national team jersey has been the starting point, and will also be reflected in the design.

The official football kits will be presented during a press conference in Stockholm on January 16, and will be available here.

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