The Morritt Arms Hotel has won the right to be Darlington's shirt sponsor for the 2010-11 season.
The prestigious hotel was drawn out of the hat at a draw, with seven companies entering the £5k competition.
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The historic Morritt Hotel, at Gretna Bridge in Teesdale, is run by Barbara Johnson and her husband Peter Phillips, who are keen football fans.
"Sport is part of the lifeblood of a town and now's the time to give it our support and encouragement," said Peter.
"Supporting the club was first and foremost but winning the shirt sponsor is a real bonus for us and naturally we're delighted."
Barbara added: "We believe in supporting all things local to our area - food, charities businesses and organisations.
"We're delighted to be part of what is an essential part of Darlington's sporting landscape."
Quakers chairman Singh said: "Our dinner on Friday night marked the end of our 'Business Backing Darlington Club' campaign to try and get as many local companies as possible to get involved with the club.
"We're delighted with the support we've received from the local business community - not just with this campaign but on all corporate sides of the club - and it we were delighted for the Morritt Arms Hotel, who won the right to be shirt sponsor for the 2010-11 season.
