British sportswear manufacturer Umbro will take over as SV Werder Bremen's official kit supplier from the 2018/19 season. The Green-Whites and Umbro have initially agreed on a deal until 2022/23, ending the club’s long-standing partnership with Nike.
Umbro will provide kits for all SV Werder teams, with the German club joining the likes of 1.FC Nürnberg, PSV Eindhoven, West Ham United, Everton, Gamba Osaka, Chapecoense and Vasco da Gama in sporting the famous double diamond on their shirts. The deal was confirmed by both sides on Tuesday morning.
"With Umbro we will be kitted out from 2018/19 onwards by a brand that, like SV Werder, can look back on a long footballing history. With this supplier switch we want to continue on our chosen path and further boost the Werder brand positively and emotionally on a domestic and international scale," said Klaus Filbry, chairman of the SV Werder board.
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Speaking about the deal, GLD Group General Manager Michail Scholz said: "SV Werder Bremen suits the Umbro brand very well on account of its long tradition and positive, clear brand image. We are proud to be associated with Werder Bremen and we are looking forward to working together from 2018." GLD Group holds the licence to distribute Umbro in Germany, the UK, Austria, Switzerland, Denmark and the Benelux countries.
