Avery Dennison introduces new Premier League shirt Name & numbers

Avery Dennison, the Premier League's official supplier for name, number, and sleeve badges, has unveiled the newly designed font and embellishments for the upcoming Premier League season.

The materials science and digital identification solutions company has collaborated with the Premier League to create the new font, which is only the fourth redesign in Premier League history. The font features an increased number height and integrates the Premier League's unique graphic pattern to enhance its visibility and impact both on and off the pitch.

Avery Dennison, the Premier League's official supplier since 2019, has documented the story behind the font change in a video. The video includes on-pitch testing involving Premier League commentators Martin Tyler, Jim Proudfoot, and Joe Speight at Brentford's Gtech Community Stadium.