The Football Association of Ireland (FAI) has revealed a fresh brand identity, marking the first revamp to its brand in almost two decades.

The updated identity comprises new logos, including a new crest for National teams and separate distinct identities for the Association and the recently announced League of Ireland.

Over the past year, FAI staff, fans, players, volunteers, and other stakeholders were extensively consulted to redefine and reinvent what the FAI stands for and looks like. The launch of the four-year strategy in February 2022, which aims to "Build a trusted and respected brand," built on this process, with the delivery of the new identity central to it.