On Wednesday, 17 May 2023, the FIFA World Cup™ Trophy, a highly esteemed and internationally recognized sports symbol, was revealed as a prominent feature of the FIFA World Cup 26™ Official Brand.
This marks the first time in history that the actual trophy, alongside the year of the tournament, has been incorporated, creating an innovative design concept that forms the foundation of the FIFA World Cup™ emblem for 2026 and future editions. This unique approach allows for customization to reflect the distinctiveness of each host, while establishing a consistent brand structure for years to come.