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1987 Nike Soccer Advert

1987 Nike Soccer Advert #nikefootball #nikesoccer #nikefutbol

Some view Nike’s involvement in football - certainly the association variety - as an ultra-modern phenomenon. Whilst the American brand’s influence and approach has grown exponentially in recent years, this advert from a 1987 edition of a Soccer Products and Services magazine proves how far back the engagement goes.

Featuring endorser Ian Rush - Rush was an early-adopter of the now ubiquitous boot range - the teamwear kits aren’t exactly ground-breaking, but now seem to hold a certain kitch value. As client Sunderland found, the branding’s position relegating crests to an unfamiliar placement on the chest is an interesting quirk.

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But of most interest is the iconic “Roy of the Rovers” Melchester Rovers kit pictured (complete with “NIKE” sponsor). It’s being modelled by Arsenal’s “Champagne” Charlie Nicholas with no explanation of why whatsoever. Would we want it any other way?

Thanks to Jimmy from The Glove Bag - tgbjimmy on Twitter - for bringing this to our attention.

Click to enlarge image

1987 nike soccer advert

 

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  • This commment is unpublished.
    Wessex · 2 years ago
    I remember Sunderland in about 1983 wearing a white with red pinstripe shirt with the badge on the "wrong" side from Nike. Eric Gates (?),Gordon Chisholm and a young Ally McCoist wearing it.
  • This commment is unpublished.
    John · 3 years ago
    Probably Tiempos
  • This commment is unpublished.
    Gordon McGill · 3 years ago
    What model of Nike Boots is Ian Rush wearing in this ad?