CITY ANNOUNCE RECORD BREAKING FOUR YEAR KIT DEAL
Manchester City Football Club is delighted to announce a record breaking four-year deal with Le Coq Sportif to be the Club’s new Official Technical Kit Sponsor.
The £10 million agreement, which is more than double the value of the existing kit deal, will result in the most competitively priced replica kit currently available for fans of any Barclay’s Premiership club.
With prices of the new shirt starting at less than £30 for adults and £19 for juniors, with further discounts available for Seasoncard holders, the new kit signifies not only the best priced merchandise in the Premiership, but also the lowest at Manchester City for more than 15 years.
This exciting new deal sees the French-based sportswear manufacturer take up exclusive rights to provide the Club’s First Team, Reserve and Academy kits.
Additionally, the agreement brings with it a unique three brand arrangement in which iconic sporting and fashion brands Sergio Tacchini and Ecko combine with Le Coq Sportif under the brand house Focus Group, to supply premium leisure and travel wear to the Club’s players.
Speaking of the deal, Manchester City Chief Executive Alistair Mackintosh said: “A key consideration throughout our negotiations with the Focus Group was that of affordability and value. I am delighted that the outcome represents not only a record deal for the Club in terms of its worth to us, but just as significantly has resulted in the most competitively priced kit of its kind for our fans.
“The additional relationship with Sergio Tacchini and Marc Ecko brands brings with it an enhanced product choice of sport, fashion and leisure wear for both our supporters and players and is a clear sign that the Focus Group is buying into the future of Manchester City Football Club.”
Echoing these sentiments, Focus Group Sales Director Elliott Brown said: “We are delighted to announce this unique sponsorship agreement with Manchester City Football Club, it will resume a long standing relationship between the Le Coq Sportif brand and the club.
“The agreement also highlights innovative thinking of everyone at Manchester City to understand the benefits of providing their supporters with a multi-branded deal.
“The investment we have made with this agreement will hopefully enable the club to realise success both on and off the pitch.”
Orders for the new home strip will be taken online from today, ensuring home delivery of the kit on the June 9th launch day.
Colours and Crest history
Manchester City's home colours are sky blue and white. Traditional away kit colours have been either maroon or (from the 1960s) red and black; however, in recent years several different colours have been used. Through the 2004-06 campaigns, the team wore an all-navy blue away kit. During the 2006-08 seasons they sport an all-black (with grey trim) second strip. However, when away to Premiership teams who wear predominantly dark blue as their first choice colours, the team generally changes to a third kit, which is yellow shirts with black shorts & socks. The club tried to justify the use of yellow as a Manchester City colour in an article in one of their match day programs, by saying that it was used in 1950s & 60s. The colour they were referring to was, indeed, amber with a maroon trim - and was very rarely used.
The origins of the club's home colours are unclear, but there is evidence that the club have worn blue since 1892 or earlier. A booklet entitled Famous Football Clubs - Manchester City published in the 1940s indicates that West Gorton (St. Marks) originally played in scarlet and black, and reports dating from 1884 describe the team wearing black jerseys bearing a white cross, showing the club's origins as a church side.The red and black away colours come from former assistant manager Malcolm Allison, who believed that adopting the colours of A.C. Milan would inspire City to glory.
The current club crest was adopted in 1997, a result of the previous crest being ineligible for registration as a trademark. The badge is based on the arms of the city of Manchester, and consists of a shield in front of a golden eagle. The shield features a ship on its upper half representing the Manchester Ship Canal, and three diagonal stripes in the lower half, for the city's three rivers. The bottom of the badge bears the Latin motto Superbia in Proelio, which translates as Pride in Battle. Above the eagle and shield are three stars.
City have previously worn two other crests on their shirts. The first, introduced in 1970, was based on designs which had been used on official club documentation since the mid-1960s. It consisted of a round badge which used the same shield as the current crest, inside a circle bearing the name of the club. In 1972 this was replaced by a variation which replaced the lower half of the shield with the red rose of Lancashire. On occasions when Manchester City play in a major cup final, the usual crest is not used; instead shirts bearing a badge of the arms of the City of Manchester are used, as a symbol of pride in representing the city of Manchester at a major event. This practice originates from a time when the players' shirts did not normally bear a badge of any kind, but has continued throughout the history of the club
Le Coq Sportif
Le Coq Sportif (translated in English as The Sporting Rooster (or Cock)) is a French company producing sports equipment such as shoes and T-shirts. It was founded in 1948 by Emile Camuset , although Camuset had been designing for many years prior.
The company has sponsorship deals with many football clubs, including Olympique Marseille, AJ Auxerre, Sheffield United, Wolverhampton Wanderers, Carlisle United, Queens Park Rangers, Manchester City (as of 2007-08), and Hibernian. In addition, the company also sponsors the Quick Step-Innergetic and Team Milram cycling teams. Le Coq Sportif also supplied kits to the successful Everton team of the mid 1980s.
Despite its modest size (compared to companies like Adidas, Reebok or Nike), the brand has seen considerable exposure, including the Korean television series Full House in episode n°11.
The company's name derives from the Gallic rooster, a national symbol of France.