Chelsea FC have released the Play Loud collection, drawing inspiration from iconic goalkeeper kits of the 1990s.
This bold and vibrant range reimagines classic designs with a modern twist, offering a stylish selection of leisurewear including t-shirts, hoodies, joggers, and jackets.
The collection pays homage to legendary Chelsea goalkeepers like Dmitri Kharine and Frode Grodas, whose distinct kits from the 1990s are revisited in contemporary fashion pieces. Kharine’s 1994 home goalkeeper shirt, worn during the club’s FA Cup final appearance, is reflected in a dark-coloured t-shirt, hoodie, and shorts. The number one squad shirt worn by Kharine makes a prominent feature on these items, offering a nostalgic tribute.
The goalkeeper jersey from the 1993/94 season, with its striking orange and multicoloured stripes, makes a return through a white t-shirt, navy track jacket, joggers, and a matching hoodie. This eye-catching design was a key part of Chelsea’s 1990s era, sure to catch the eye of any fan.
Grodas’ yellow, black, and dark grey kit, worn during Chelsea's 1997 FA Cup triumph, inspires a range of polo shirts, sweat tops, windbreakers, and shorts, completing the collection. These vibrant colours represent a time when Chelsea FC was evolving, and when goalkeepers became iconic figures in their own right.
The oversized fit and retro Chelsea badge add an authentic 1990s touch to the Play Loud range, connecting past glories with the present day in a way that celebrates Chelsea's rich football history.
Click to enlarge images
