One of the main ideas behind the alliance between FC Barcelona and Spotify is to bring football and music together in order to connect with new audiences around the world. As both are capable of...

The Macron Hero logo will appear on the national team shirts of the Nigerien Football Federation for at least the next two seasons. Under a new partnership agreement, Macron will provide technical...

Arsenal announced the extension of their partnerships with adidas until 2030. The club teamed up with adidas at the start of the 2019/20 season, reuniting after 25 years. Since the beginning of the latest...

Global sports company PUMA and AC Milan have announced a long-term extension of their partnership, which was first established in 2018. PUMA will continue as the Principal Partner of AC Milan, the...

Ipswich Town has entered an initial four-year partnership which will see Umbro become Town’s main kit supplier. Umbro had provided kits for the Blues previously, most recently from 1989 to 1995, a...

Oxford United FC announced a new partnership with Macron, who will become the U’s new Technical Kit Partner from the start of the 2022/23 season. The partnership will see the Bologna-based suppliers produce the...

Everton FC announced a club-record main partner agreement with Stake.com. The multi-year partnership with the casino and sports betting platform will commence on 1 July and is the highest value...